According to Time magazine, 2020 was the worst year in history. We do not deny that it was difficult and confusing, however, we feel that every year brings not only difficulties, but also opportunities. And this year was no exception. We decided to take a look at the results and successes of the outgoing year. And upon closer examination, we can say that the year was not at all bad.
The world has changed beyond recognition this year, and each industry has felt it differently. Like many other companies, we had to adapt and do a lot from home.
Many of our land-based clients have faced constraints and closures, and we have taken steps to help and support these entrepreneurs.
On the contrary, online gambling has started to be in even greater demand than usual. Remote and secure entertainment was in high demand this year, and
online casinos and bookmakers allow players to place bets from the comfort of their homes, while land-based establishments are not available.
Due to the increased demand, investors in the online sector have rapidly grown their businesses, and Slotegrator, as a company focused mainly on the online market, has also almost doubled. Our HR specialists attracted 88% more people than last year. Next year, we plan to leverage new resources and set the pace for future growth and success.
New partners. New opportunities.
Our portfolio of game developers and content providers has grown pleasantly in 2020, with 24 companies joining us. We were delighted to add brands such as Evoplay , Thunderkick , Belatra, Skywind , Revolver , Booming Games and CT Gaming to our partner network. Their excellent games are enjoyed by players all over the world and can be seen in online casinos around the world.
We love that each developer works in his own style, and we try to diversify our portfolio as much as possible. In addition to slots, we also integrate live dealer games from Real Dealer Studios , Lotto Instant Win and Super Spade Games.
We’re also excited to partner with innovative game providers such as True Lab and One Touch . Their outstanding solutions are designed to attract new categories of players. But that’s not all! Our partner network has also replenished with many promising developers: among them Betsolutions , Gamshy , KA Gaming and many others.
Online events and traditional meetings
Of course, not all conferences and meetings that were planned for this year have been implemented. But we still tried to be in touch with partners and colleagues around the world as much as the health measures allowed.
ICE London is one of the largest conferences this year with 36,000 attendees. We were also there at the beginning of the year, when travel restrictions in most countries had not yet been introduced. We were delighted to meet everyone and make new friends, discuss upcoming changes in the industry and present our new products.
Another event we were able to attend was the Prague Gaming Summit, which took place in early March and became the last classic event right before the chat went online. Slotegrator tried to anticipate the new importance of digital channels and talked about social media and online technologies in the gambling industry.
After the restrictions on movement took effect, we had to change many plans. In order not to lose contact with partners and customers, we launched a series of webinars where we discussed hot topics of the iGaming industry. The webinar about the Indian market, hosted by our manager Jashwant Patel, attracted a lot of viewers, and even after it was over, a lot of people requested access to the recording.
The last training broadcast this year was dedicated to the topic of Ukraine. The webinar “Betting on Ukraine: Investing in the Gambling Business” was hosted by Vadim Potapenko, the head of the Slotegrator sales department, who analyzed in detail the new legislation, prices, license costs and return on investment in land-based and online business. The gambling sector in Ukraine was recently legalized, now both beginners and experienced investors look at this country as a promising market. We also have a lot of plans for next year: more webinars, and hopefully more traditional events.
This year has been very productive for Slotegrator: despite the crisis, we have expanded our portfolio with even more gaming products than last year.
Centralized monitoring system
The centralized monitoring system is a product for land-based casinos that allows you to control everything from small gambling halls to massive casino resorts, as well as entire chains of many establishments. It allows you to monitor the technical condition of offices, automatically calculate the tax on slot machines and monitor areas of high demand. Operators need to analyze marketing data and manage loyalty programs, so the tools available have everything you need to attract and retain players.
The monitoring system combines administrative, financial and business tasks – this is a ready-made solution for a casino: safe, legal and transparent.
With the online sector growing rapidly this year, we have seen an increase in demand for gambling platforms. To expand our offer of online casino solutions, which previously only included White Label and Turnkey casinos, we have developed Casino Constructor, a solution based on the WordPress CMS system. This allows the operator to have full control over the frontend project.
The system also allows the operator to link any number of websites to a single platform and to have close control over all aspects of the casino. The Multisite feature means that each site can be a completely separate project: have its own domain and brand and target a separate region.
From the basic page style, images and colors to which payment systems are available to players and which menu items are available, these can all be changed using WordPress tools. No deep programming knowledge is required.
With “Casino-Constructor”, the operator does not depend on outside help or the labor of professional developers and can make changes to the frontend and work with partners, giving them different levels of access. The administrator also has access to data that will help in planning a marketing strategy and assessing the performance of various elements of the casino. The stability and efficiency of the backend is guaranteed by the Slotegrator platform and API, which allows you to easily connect thousands of games and set up payment systems for any audience.
The Casino Constructor also comes with a list of plugins that have been tested by our team of developers, which you can install if you need additional features or localizations.
In our industry, it is important to look for new ways of development. Telegram casino is one of these new products. Instead of a traditional frontend, the player interacts with the casino platform through a Telegram bot. At the same time, the solution supports all the necessary functions: a variety of games, including video slots, bonus modules, various currencies, etc.
The croupier bot can be synchronized with an existing online casino site or launched as a standalone product. Telegram casino is very convenient, the functions are available to the player at any time of the day, interaction with the bot is not tracked and does not require additional authentication. You can also promote such a project with absolutely no restrictions.
Games in instant messengers are certainly not new, but in addition to games with pictures and emoji, Telegram casino offers a real experience, just like in an online casino. After all, players expect a certain level of graphics and sound from modern games.
We made Telegram casinos as an answer to new times: people use mobile devices to play, and online casinos should be the most convenient to use.
Online betting platform – Sportegrator
In many countries, such as Kenya, sports betting is the dominant industry in the gambling market, while in Australia, for example, it is one of the few legal ways to place bets and win money. We believe that the worldwide digitalization and global transition of land-based bookmakers to the online space will only accelerate, which is why we launched Sportegrator, a complete sportsbook solution. It includes support for many payment systems, and a variety of bets, and tools for working with information on sports events in real time.
Online bookmakers expect their platform to be intuitive and flexible, so we have tried to add as many customization options to Sportegrator as possible so that it can be tailored to work with a specific audience.
The solution also includes tools for attracting and retaining an audience, managing loyalty programs and bonus strategies.
New project: Talentgrator
We firmly believe that people are the main reason for the success of any company. That is why we launched Talentgrator, a service that helps operators of land-based and online casinos find anyone: from executives to staff in the gambling hall. Talentgrator was created to offer the most effective service without unnecessary complexity and stress. Applicants go through a rigorous selection process, which ensures that our database contains only qualified professionals who are ready to solve problems and improve the quality of service.
Talentgrator builds on our experience in the iGaming industry. We know the challenges faced by land-based and online casinos and strive to keep prices at a level affordable for businesses of all sizes.
This year, Slotegrator won prizes in three nominations of the Login Casino Awards 2020 from the Login Casino online business magazine. We took first place in the Employer of the Year category, our marketing team came second in the Marketing Guru category, and our webinar “Heading to India: How to Open an Online Casino in the Eastern iGaming Spaces” took second place in the Best Webinar of 2020 category!
Difficult or not, this year has undoubtedly been very interesting. We have learned a lot as a team and we are ready for the future. Stay tuned for more news on our website as we have a lot to do in the coming months and look forward to continuing to help casino operators succeed and thrive in good years and bad.